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Published on June 15th, 2012 | by cyrus

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NOOK Goes Past Kindle In Traffic?


Credit: Chitika

The tablet world is being dominated by the iPad. Apple has been making these tablets for a couple of years now. Its competitors still don’t have a great formula to come up with an iPad killer. According to a report by Chitika Ad network, the iPad is responsible for 91% of the web traffic impressions sampled. Samsung’s Galaxy Tab captured only 1.7% of tablet web traffic with Acer Iconia, Toshiba Thrive, and Asus Transformer Pad following.

The iPad actually had a 3.5% drop in traffic share from May 2012. NOOK seems to have gone past Kindle in web traffic share too. As Chitika points out, that could be due to B&N launching a new advertising campaign for its tablet:

In the time since that study, Barnes & Noble has launched a new advertising campaign, and their newest device sold out within weeks … While that device is a simple e-reader without Web browsing capabilities, the increase in Nook use may be attributed to brand familiarity through these advertisements.

Will Windows 8 shake things up as the study suggests? That remains to be seen.

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